Rising Click Costs in Higher Education Paid Search: What Marketers Need to Know
Click costs are rising quickly, and colleges and universities are feeling the pressure. Leads that once came at a controllable cost now
September 15, 2025
THE LATEST
Brado Selected to Join CMS’ Landmark Health Technology Ecosystem Initiative
Brado is proud to have been selected by the Centers for Medicare & Medicaid Services (CMS) to join a bold new initiative
August 1, 2025
Navigating the new markers of trust and influence as a healthcare brand
We’ve all done it. Turned to Dr. Google, DocTok, or the latest AI chatbot for health advice, either because it’s too embarrassing,
July 31, 2025
Balancing the Short and Long Game of Healthcare How Generative Search is forcing a new prioritization of consumer engagement experiences
Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
July 14, 2025
Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
July 8, 2025
AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
May 15, 2025
Rebuilding Trust in Healthcare
Can healthcare-focused, conversational AI bridge the trust gap between patients and providers? Over 2,000 years ago, a Roman poet named Virgil wrote,
May 7, 2025
Unlocking Enrollment Success: Why Insight into the Student Journey is Essential
Yes, you can manage higher education marketing on data alone—many institutions do. But it’s an uphill battle. It requires more money and
April 29, 2025
Engaging Future Freshmen: How Universities Need to Rethink Their Marketing Strategies
As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
February 3, 2025
Tackling Higher Education’s Challenges Through Innovative Marketing Solutions
As universities face budget constraints, inefficiencies, and heightened competition, data-driven marketing and digital engagement platforms offer a powerful path to drive enrollment
January 2, 2025
Harnessing Conversational AI to Navigate the Future of Higher Education
The landscape of the U.S. job market is undergoing a significant transformation. A Georgetown University report projects a 21% growth in jobs paying
December 13, 2024
Case Study: WashU Olin School of Business
Olin Business School challenged Brado to increase the number of students who move through the enrollment pipeline for their MBA programs. Additional
September 3, 2024