When Patients Turn to AI, Providers Must Still Lead
In a recent Wall Street Journal essay, writer Daniel Akst described something that’s becoming all too common in healthcare: after struggling to reach his
November 5, 2025
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Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
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Catching up with Catherine Our first Conversational AI Engagement Platform is generating valuable conversations and meaningful results.
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AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
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Rebuilding Trust in Healthcare
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Unlocking Enrollment Success: Why Insight into the Student Journey is Essential
Yes, you can manage higher education marketing on data alone—many institutions do. But it’s an uphill battle. It requires more money and
April 29, 2025
The Tectonic Shift in Ad Tech: What Google’s Legal Woes Mean for the Future of Digital Advertising
The digital advertising industry is at a defining crossroads. Over the last two decades, a small number of dominant platforms have set
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A Journey to Deeper Understanding: Unlocking Human Insight to Build Better AI
In a world saturated with information, extracting valuable insight has become imperative. And in a society that’s building an AI for everything,
March 7, 2025
Engaging Future Freshmen: How Universities Need to Rethink Their Marketing Strategies
As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
February 3, 2025
Cracking the Code: Why Google’s PMAX needs AI and human optimization to thrive
A Hammer isn’t a Swiss Army Knife A tool is only as effective as the person using it. Granted, it doesn’t take
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U.S. Supreme Court Ruling Puts TikTok in Limbo for Brands
The United States Supreme Court had unanimously ruled that TikTok will be banned in the U.S. starting January 19th unless its parent
January 21, 2025